B6026 Module 5 Discussion (Argosy)
B6026 Module 5 Discussion (Argosy)
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Argosy B6026 Module 5 Discussion
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According to official websites, high-end designer brands such as Gucci, Chanel, and Prada make their products available for purchase online (Chanel, accessed April 16, 2018) (Gucci, accessed April 16, 2018) (Prada, accessed April 16, 2018). Although their products are available online, I believe these companies prefer consumers to shop in-store for a variety of reasons.
When consumers are in store, the company has the ability and opportunity to sell their products, but also the brand and lifestyle of the company.
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