Phoenix MKT 544 Week 3 Assignment Topics in Consumer Behavior Presentation

Phoenix MKT 544 Week 3 Assignment Topics in Consumer Behavior Presentation



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Phoenix MKT 544 Week 3 Assignment Topics in Consumer Behavior Presentation
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon.
Include the following in your presentation:
• Select 1 topic from Ch. 4 or 6 of the textbook - you may start with this list: 
o Gamification
o Nostalgia
o Body decoration and mutilation (piercings, tattoos, etc.)
• Provide your personal thoughts and examples, or discuss those in the text or other external references.
• Explain the consumer behavior concepts underlying the topic.
• Include graphics to enhance the effectiveness of your presentation.
Format your presentation consistent with APA guidelines.

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